Flinthaus Web Pilot v2 — Jason input ask

Q1

Default upfront $ — confirm or override

Jerome's gut on the Default upfront is $250 — anchored to the Mujeeb mechanic ($250 setup) and your MVTS reference (incumbent vendor charged "a few hundred upfront"). Confirm or pick differently.

$150Lower friction at close, more replies, less cushion to recover build labor

$250 (Jerome's anchor)Mujeeb-validated entry; matches "a few hundred" customer expectation

$350Mid — between Jerome's anchor and a premium one-time

$500Mujeeb's exact one-time number; harder when paired with monthly

Q2

Default monthly $X — confirm or override

Enns's pre-anchored Default monthly is $135, calibrated to the SMB trade audience (carpet cleaner archetype, ~$65/mo current incumbent spend). Confirm or pick a different number.

$115/mo~75% above MVTS benchmark; budget-friendly entry; thinner margin

$135/mo (Enns anchor)Pre-anchored recommendation; ~2× MVTS, defensible with overlay-tool story

$155/moModest premium above anchor; tightens conversion at lower-end prospects

$175/moPremium-leaning; only if cost-of-goods justifies and overlay story carries

Q3

Long monthly $Y — confirm or override

Enns's pre-anchored Long monthly is $109 (≈ 19% below Default). Engineered so Long feels like the obvious smart pick — "$26/mo cheaper for 36 months, skip the $250 upfront." Buyer perceives ~$1,186 in savings vs Default.

$89/moWider spread (~34% below $135) — heavily biases toward Long, may make Default feel overpriced

$99/moRound number, ~27% below Default — strong Long bias

$109/mo (Enns anchor)Pre-anchored recommendation; 19% spread; clean conversion bias toward Long without making Default feel like a rip-off

$125/moTighter spread (~7% below Default) — less Long incentive, more freedom-buyer-friendly

Q4

Spread relationship — keep 19% if either monthly shifts?

If you adjust Default monthly $X up or down, should Long monthly $Y scale to maintain ~19% spread (the Enns recommendation), or should the relationship be different?

Yes — keep 19% as the rule$Y always = $X × 0.81 (rounded sensibly)

Looser — allow 10–15% spreadLess aggressive bias toward Long; Default stays competitive

Tighter — allow 25–30% spreadHeavier Long bias; Default is "the freedom tax"

Pin to a fixed dollar delta (not %)e.g., always $26 less regardless of Default — predictable, less elegant

Q5

Prepay structure — any length

If a customer wants to prepay upfront (12 months, full Long term, or any length in between) what's the discount structure? Cash now is better for the firm than cash later — we want this option available, including a fully-prepaid-at-signature shape if the buyer wants it. Question is the discount level (or whether to discount at all). Discount % can scale with prepay length if you want — note in free-text.

Offer at full price — 0% discountLump sum is its own benefit (tax write-off, no autopay friction); we don't need to subsidize

Offer with 5% discountLight incentive; signals we want it without giving away much

Offer with ~8% discount ("month free" framing)Pay for 11, get 12 — easy customer-side framing

Offer with 10–15% discountReal incentive; matches industry-standard SaaS annual discounts

Other / different structuree.g., apply only to Default shape, not Long; or different math — specify in notes

Q6

At Default $135/mo, after Monteiro's $177/mo support tax — does cost-of-goods leave acceptable margin?

Monteiro's support-tax math (per his support-tax-math.md) puts SMB-managed-hosting ongoing at ~$177/mo per customer when realistically modeled (hosting infra + monthly touches + occasional client requests + average support load). At $135/mo, that's $42 below tax floor — meaning you'd need WP-platform efficiencies to bring real-cost below $135 for it to work.

Yes — leaves margin (multi-tenant efficiencies will get COGS well below $135)

Tight but workable — break-even-ish, banking on volume

Margin too thin — need higher Default monthlySpecify minimum acceptable monthly in notes

Don't know yet — would need a real cost spike

Q7

At Long $109/mo over 36 months — does cost-of-goods leave acceptable margin?

Long shape adds the build labor (~$1,500 amortized) into the monthly ($1,500 / 24 months = $62.50/mo amortization). So real "ongoing service" share of $109 is ~$46/mo. Same Monteiro $177/mo support-tax test applies. Same multi-tenant efficiency assumption.

Yes — works (efficiencies + 36-mo lock makes it net-positive)

Tight but workable

Margin too thin — alt Long monthly neededSpecify in notes

Don't know yet — would need a cost spike

Q8

No-service price floor (Ryan's back-pocket quote)

When Ryan deploys the no-service option (fence-sitter conversion only, never advertised), what's the locked dollar amount he quotes? Has to be high enough to (a) actually disincentivize most prospects from picking it, and (b) make the orphaned-customer support risk worth the revenue.

$1,000Low — covers ~6 months of Monteiro support tax. Weak disincentive.

$1,500Covers ~9 months tax + opportunity cost

$2,000Covers ~12 months tax — clean disincentive vs Default + 12 months service

$2,500Strong disincentive; matches "premium one-time" mental model

Q9

Overlay tool — production-ready for external customer sites by when?

v1 demoed working on Pi-wise admin (5/5) — internal test environment. Production-ready for paying-customer embeds is a different bar: security, multi-tenant isolation, error handling, auth edge cases, customer-side script hygiene. Pick the bracket that matches your gut. Specific date in notes if you have one.

Already production-readyJust hand off the script tag and go

< 2 weeksMinor polish; pilot launch unaffected

2–4 weeksReal work but compatible with 30-day-first-customer goal

4–8 weeksSubstantial; first customer launches without overlay (Q11 contingency)

2+ monthsPricing thesis needs re-litigation; overlay can't carry the moat at launch

Q10

Confirm overlay is part of pilot's headline offering — locked as the moat?

Every team member has assumed overlay is the pilot's headline differentiator: Monteiro's contract Section 10 includes overlay-edit caps; Dunn's rollout sequence ships with overlay v1; Enns anchored $135/mo on overlay being the "30-min iteration vs days" story vs $65 incumbents. We need this locked in writing.

Yes — locked as the headline differentiator

Yes with caveatSpecify in notes

No — don't position pilot around overlayDifferent pitch needed; pricing assumptions need rework

Q11

If overlay slips past first-customer launch — contingency?

If your Q9 answer is > 4 weeks, this question is load-bearing. Three honest paths:

(a) Delay launch until overlay is production-readyCleanest story, but breaks 30-day-first-customer goal and Dunn's rollout

(b) Launch without overlay; add free when ready (early customers grandfathered)Hit the 30-day target; "first 5 customers get overlay free at launch as a thank-you"

(c) Launch with promise + specific date in cold email + contractRisk = under-delivers on the moat at moment of close; relies on customers tolerating "coming in week N"

N/A — overlay will be ready (per Q9)

Q12

Commitment terms — agreed?

12-month Default term + 36-month Long term + auto-renew to month-to-month at term end (NOT auto-renew to another full term). Two-tier only — no 24-month middle.

Agreed

Agreed with concernsNote in free-text

Push back — different structureSpecify in notes

Q13

Long-shape early-termination fee — agreed?

Declining-balance ETF: $1,500 − ($62.50 × full months of service paid), capped at remaining months × monthly fee (lesser-of). Hardship waiver for death/permanent incapacity, verified business closure, natural-disaster destruction. Cash-flow / retirement / sale do not qualify (payment plan available at our discretion).

Agreed

Agreed with concernsNote in free-text

Push back — different ETF structureSpecify in notes

Q14

Money-back guarantee — agreed?

30-day "shipped or refunded." Default shape: 100% refund of upfront if site not delivered within 30 days OR design approval stalls after 1 revision round. Long shape parity: first 30 days no monthly billed if cancelled. Invalidation triggers: customer ghosts kickoff 14+ days, refuses to provide assets after 2 written requests, demands out-of-scope work and refuses re-quote.

Agreed

Agreed with concernsNote in free-text

Push back — different guarantee structureSpecify in notes

Q15

Pilot naming — agreed?

Flinthaus-direct, no sub-brand. Cold email = "[Jerome] from Flinthaus." If a label is ever needed for collateral, "Flinthaus Sites" works as a descriptor (not a sub-brand with its own logo/domain). Revisit naming on first referral close, not on calendar.

Agreed

Agreed with concernsNote in free-text

Push back — sub-brand neededSuggest names in notes

Q16

Anything to veto, add, or reframe?

Open mic. If something about the structure smells wrong, you've thought of a better angle, or there's a question we should be asking that we're not — say it.

Web Design Pilot v2 — pricing + overlay + sign-offs

TL;DR — what's already locked (5/5 work)

Section A — Pricing core math

Section B — Cost-of-goods validation

Section C — Overlay tool (gating dependency)

Section D — Sign-offs on locked decisions

Open mic